Campusalam

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Who needs to know about your event in order to come? Do you want to invite people personally or just publicise it generally? How can you get the information to them?


Consider how you might use:

- Posters in different places
- Email, email lists
- Word of mouth: verbal invites, telephone calls, public announcements
- Your own website
- Listings on other people’s websites or blogs
- Social networking sites like Facebook
- Notices in other centres, mosques, common rooms
- Flyers
- Mailouts
- Press: if you send a press release or notice to a local newspaper, they are more likely to use it than a large national. Take advantage of free listings pages in newspapers and magazines or if you have a budget, find out the costs of small adverts.
- Radio, television: will they let you mention it on air? Can you make a ‘story’ out of it, including a ‘human interest’ story, so that it isn’t just advertising? Is there an issue or a controversy around it? A famous name involved?


When designing flyers or posters, or writing letters:

- Provide all the practical information about the event and how to get there
- Don’t forget to tell them how to find out more, or where to book if necessary
- Have a short blurb about the content
- Be creative and adventurous: what is unique about your event? Why should they come and what will they get out of it? What is the ‘USP’ (unique selling point) of your event?


Make sure you have a reliable system as well as a reliable person handling the bookings. Make sure people get an acknowledgement, receipt, or ticket.