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Who is the Event for?

Think about Your Audience! Who do you want there? and Who do you NOT want there?

Attendees

The Invited

  • Who is the audience or participants?
  • How can we reach or contact them to let them know about the event? List these ways and ideas for publicising the event.
  • How many would be likely to attend - or how many do we want to attend?
  • Would they pay to attend or can we hold the event for free?
  • How much would they pay to attend?

The Un-invited

Is there anyone the event is not for - and do you need to make this clear, verbally or in practice?

Supporters

  • Whom can I/we involve to work on this event?
  • What potential partners or 'allies' do we have who might become involved or help?
  • Who might be able to give financial support if we need it?
  • Who might be able to donate things or services, a venue, catering, or other needs?

The A Team

You should now be able to draw up a list of your 'team', your wider partners or allies, and potential donors or supporters that you can approach.

The B Team

Try and have back ups where relevant and possible, anything can happen on the day. Contingency Contingency Contingency ...